How AWS renews websites with Workbench
“Every order milestone sits on one shared timeline. Change orders stopped being a fire drill.”
Sofia Almeida
Merch Operations Lead, AWS
The operation
One record for the work
Promote approved AI PRs as experiments, watch KPI impact, and roll back instantly — safe velocity across every property.
09
Running
03
Ready to promote
01
Rolled back
Launch
From approved PR to live variant.
One-click A/B promote.
Approved AI PRs become experiments without a separate tool or re-implementation.
Audience and traffic rules.
Target segments or properties while keeping brand guardrails intact.
Linked to the original evidence.
Every experiment remembers the KPI WHY that started the change.
Measure
Know when to promote or stop.
Primary metric up front.
Bounce, conversion, or completion — the same signal that justified the PR.
Confidence-aware status.
See which variants are winning, watching, or ready to promote.
Portfolio comparison.
Reuse winners across sites when brand rules allow.
Control
Rollback is a first-class action.
Instant revert.
If lift goes negative, roll back with one click and keep the audit trail.
Promote to default.
Winning variants become the new baseline without a redesign project.
Compliance-ready history.
IT sees every experiment start, stop, and outcome on the record.
“Every order milestone sits on one shared timeline. Change orders stopped being a fire drill.”
Sofia Almeida · Merch Operations Lead, AWS
See Workbench on your operation
Turn one live workflow into your operating foundation
Bring one product line and see its records, owners, approvals, and next steps running together.